
Associate in Applied Arts - Graphic Design







About Associate in Applied Arts - Graphic Design
Successful Graphic Design students are creative and aware of visual details. Throughout the program, students apply those strengths to projects based on technical requirements and deadlines.
At Madison College, students will understand design fundamentals, learn about emerging trends, and develop professional graphic design skills for big-picture projects and day-to-day tasks.
The Graphic Design instructors have knowledge and experience across this creative field and develop courses that combine traditional graphic arts and new media technology. Students will have access to more than 100 computers with industry software tools for computer graphics and web page design.
Once admitted to the Graphic Design program, students may choose to earn an additional associate degree in Visual Communications or Web & Digital Media Design with only two more semesters of study.
After completing the Graphic Design program at Madison Area Technical College, students will be able to:
- Implement creative solutions from concept through completion.
- Apply the principles of design to develop strategic marketing and communication products and services.
- Demonstrate proficiency in the use of design software, tools and technology.
- Apply effective legal and ethical business practices and project management skills.
- Communicate artwork rationale in formal and informal settings.
- Create innovative visual solutions for a variety of design, advertising, media and artistic applications.
Graduates are fully prepared for the graphic design process including the assessment of client needs, solutions development and analysis, collaboration, concept design, client consultation, pre-press and production. These are some of the aspects of creating graphic designs and illustrations to effectively communicate clients’ messages to their target audiences.
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