Graduate Certificate - Public Relations - Event Management (PRGS)
376 Wallbridge-Loyalist Road, Belleville, Canada
48778
Last updated: 16/04/2025
About Graduate Certificate - Public Relations - Event Management (PRGS)
Public relations and event management professionals are increasingly in demand as employers recognize the value of effective communications. A career in PR and event management is never dull! From one day to the next students could be pitching a story, staging a news conference, organizing an event or managing crisis communications.
Students enjoy a combination of project-based learning and hands-on experience that goes beyond the classroom. In this intensive, eight-month program students will:
- Learn from guest speakers in the industry.
- Develop a solid portfolio of relevant workplace skills.
- Participate in a speed-mentoring event and micro-networking session.
- Meet with industry professionals and PR agencies in Toronto.
- Stage a mock disaster during Crisis Communications Week.
- Plan and host special events such as concerts and wine tastings in neighbouring Prince Edward County.
- Write clear, targeted communications materials that deliver their message persuasively.
- Build relationships with media and stakeholders, plan special events, market for corporate and non-profit, deliver compelling presentations, prepare for media interviews and handle crisis situations.
- Use new media, social media and graphics creation to promote their message.
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