The Bachelor of Science (Honours) in Marketing and Management combines a rigorous in-depth knowledge of marketing, together with a solid grounding in business and management to prepare students for a wide range of exciting and rewarding career opportunities. Students will develop highly prized specialist skills in digital marketing, consumer behavior and global brand management, plus essential business and management skills in areas such strategy and leadership.
In the first year of the program, students will build a firm foundation for modules in subsequent years by studying core business and management subjects. In the second year, students will start to develop an in-depth understanding of marketing by attending specialized modules such as marketing research, consumer behavior, global brand management, and digital marketing. They will also be able to choose from a wider range of business options. For those with interest in retailing careers, Loughborough University’s renowned expertise and corporate connections in these areas means we offer a stream of retailing modules that enable students to tailor their degree to suit their career ambitions. Following the professional placement or study abroad year, the final year provides advanced specialized core modules on marketing strategy and planning, and marketing communications, along with a broad range of optional modules in many areas of marketing and management.
The program will also help students to develop their communication and interpersonal skills and their ability to work in groups, essential for working in fast-paced marketing and management roles. Skills for employability is a key part of the Loughborough University experience and can really boost students' job prospects. This program has two modules specifically built in to help them develop their study and employability skills. There are also specific modules in entrepreneurship to help those with aspirations to start or develop their own businesses.
