The lecture series for this course will follow two interdependent, integrated streams. One will develop students’ historical, theoretical and critical awareness of the relationship between arts, cultural entrepreneurship and business management from a variety of viewpoints – film, music, dance, theatre, festival, gallery etc. The other series will be more professionally focused exploring the changing environment with respect to business methods (finance, planning and the law), and marketing and branding strategies within the creative industries.
The practical seminars and workshops for the course will focus around important case studies to highlight different business models within the creative industries from SMEs to national organizations as well as allowing an opportunity to explore important, innovative approaches to marketing and communications strategies within the sector.
Tourism is one of the world’s largest industries and has become one of its biggest sources of employment. Our Tourism degree examines the industry from both management and academic perspectives. It looks at contemporary issues such as the structure of the tourism industry; the relationship between tourism and its host environments and cultures; the evolving trends in consumer behaviour; tourism destination management and global tourism development.
Liverpool is an ideal place to study tourism as the city is home to a number of key tourist attractions in the UK, such as the Royal Albert Dock and waterfront, Tate Liverpool, Premier League football, National Museums Liverpool and the Beatles legacy. The city’s year as European Capital of Culture in 2008, has also contributed to continued growth of the city’s tourism sector. Therefore, due to the dynamic nature of the city’s tourism industry, there are constant opportunities to explore and investigate contemporary aspects of an international destination on students doorstep.
