The lecture series for this course will follow two interdependent, integrated streams. One will develop students’ historical, theoretical and critical awareness of the relationship between arts, cultural entrepreneurship and business management from a variety of viewpoints – film, music, dance, theatre, festival, gallery etc. The other series will be more professionally focused exploring the changing environment with respect to business methods (finance, planning and the law), and marketing and branding strategies within the creative industries.
The practical seminars and workshops for the course will focus around important case studies to highlight different business models within the creative industries from SMEs to national organizations as well as allowing an opportunity to explore important, innovative approaches to marketing and communications strategies within the sector.
As a world-renowned city of music - with active and increasingly growing popular, classical, jazz, electronic and experimental music scenes - Liverpool is an ideal location for pursuing the creative practice and study of music. The BA Music Programme at Liverpool Hope will offer students the opportunity to explore the many facets of performing, composing, producing, and intellectually engaging with music across a broad range of topics and genres, including popular, classical, jazz, electronic, and world music traditions.
