Learn about the power of the tourism consumer and get ahead of the curve in tourism marketing by learning to recognize how and when traveler make decisions and what type of holidays they might wish to take.
Combine their passion for travel and exploration with a marketing focus. Students will identify different customer segments to develop effective marketing strategies and campaigns aimed at the right audience, at the right time, and using the right platforms. Students will gain an understanding of consumer trends – who wants what type of holiday, the types of holiday likely to be available in the future and the kinds of message consumers are likely to engage with.
Students will acquire an understanding of sustainable tourism and development as well as the organizational structure and management of this ever-expanding field, helping them to learn how businesses operate and how skilled leaders can add to their success. Students will also gain an insight into moral, ethical, environmental and legal issues, allowing them to make a valuable contribution to the tourism and travel sector.
In their second and third year, students will have the opportunity to further enhance their knowledge through specialist marketing modules and link their marketing work with innovative launches of new tourism experiences. In the final year, students will develop an entrepreneurial approach by working on live projects with key industry partners to create new solutions to real-life marketing challenges.
