3-Term Pathway - Pre-Master's in Business and Management - Continue to Master of Science - Marketing

This program will prepare studsents for entry to a postgraduate degree at the triple-accredited Lancaster University Management School, ranked world top 70 for Business and Management Studies (QS World University Rankings by Subject 2023).

Marketing is an exciting, challenging, and nuanced discipline that touches upon every aspect of one's life – from the products purchased, the retail stores visited, to the websites browsed. Almost every company has a marketing department and marketing skills are highly valued in contemporary businesses. The work that marketers do can have a profound impact on society, the economy, the environment and culture.

The MSc Marketing is students gateway to a thriving professional career in marketing. The perfect blend of theory and practice, alongside connections with top employers and industry influencers, will help students to become a knowledgeable marketing postgraduate who will flourish in a changing and dynamic landscape. As a conversion programme, the MSc Marketing will fast-track students careers by offering outstanding and comprehensive training to graduates from non-marketing disciplines.

The programme provides a well-rounded marketing education that fosters the critical and strategic skills to multiply career prospects. Students will learn about global issues as well as the theories, tools, and techniques that connect and shape firms, markets and consumers. Students will also have the flexibility to choose between elective modules to advance their specific marketing interests, such as digital marketing and branding strategy. In the final term, students will work on a company-commissioned dissertation for a client to explore real-life solutions to a problem and present and develop their findings.