2-Term Pathway - Pre-Master's in Business and Management - Continue to Master of Science - Advanced Marketing Management

This program will prepare studsents for entry to a postgraduate degree at the triple-accredited Lancaster University Management School, ranked world top 70 for Business and Management Studies (QS World University Rankings by Subject 2023).

The MSc Advanced Marketing Management programme creates the next generation of marketing leaders. It develops advanced professional thinking, analysis and marketing management skills. It is the ideal next step for marketing or business management graduates who want to uncover deeper marketing insights. It also offers aspiring marketing managers the chance to develop their skills.

The core modules provide broader marketing management knowledge, such as Qualitative and Quantitative Research Methods, Philosophy of Social Science, Collaborative Skills, the Mindful Marketer, Practising Marketing Management, and the final AMM Dissertation. In addition to these core modules, students will choose two out of three specialisation pathways (global marketing, digital marketing and responsible marketing) to gain higher-level professional insight and enhance their employability as a marketing and management specialist.

Client interaction is integral to teaching. On this programme, the next generation of leadership is developed through encouraging Group Work, Group Contracting, a Marketing Consultancy Experience Scheme, and Away Days. The final dissertation can be library-based or students can choose to solve a problem for a key partner company, a social entrepreneur, a charity or a media organisation.

Students will develop an understanding of management nuances and will be able to learn how to work effectively in teams as you confront business challenges. Students will learn how to speak strategically from a managerial platform and manage multiple stakeholders. Graduates have the skills to tackle evolving marketing problems and to solve social issues.

As part of the UK’s longest-established Marketing faculty, this programme has been established for more than a decade so students will access a valuable and extensive database of global alumni. Many act as guest speakers and provide career feedback. Dedicated marketing career support with help navigating recruitment processes, CV development and career planning is also offered.