In the age of advanced technology, increased digitization, and rapid changes in the digital business environment, few business functions have had to evolve as profoundly as marketing.
This Master of Science - Digital Marketing and Analytics course will equip students with the in-demand skills to make an immediate effective contribution to roles within digital marketing and analytics.
They will develop a strategic and practical understanding of value creation, customer relationship management, and marketing communications – among other key marketing practices – through the lens of digital. They will explore the impact that big data, automation, AI and emerging technologies have on businesses' abilities to influence consumer and marketing decisions.
