This course can lead to a broad range of careers in marketing, particularly within brand management or brand marketing. It offers an understanding of the business value of brands and the skills to develop and manage them professionally.
Students will develop a solid knowledge of marketing management and be able to oversee a brand across all channels. There are opportunities to apply branding theory to case studies and in a live business context. Through integrated tasks and workshops, industry links and networking opportunities, there is a focus on career and employability.
- Unique brand insight: on this course students will critique the design of global brands and learn how to get the best results from their creative agencies. Students will develop a solid knowledge of marketing management, so they can oversee a brand in all channels. Students will take the opportunity to apply branding theory to case studies and in a live business context.
- Career-ready: the work students complete during their masters builds into a portfolio they can be proud to show recruiters.
- Reputation: Kingston Business School maintains a strong reputation for its marketing programmes. Top industry practitioners from companies such as Diageo Great Britain, agencies such as Iris and trade bodies such as the Institute of Promotional Marketing consult with Kingston to ensure that the marketing courses give students the skills needed by industry.
No background in business is required, but students will need to have a strong interest in marketing. Graduates from this course typically enter the workplace in a range of roles, with many now at marketing director level or above. Typical roles include marketing manager, brand manager, brand marketing executive, product marketing manager, media planning manager, consultant or digital media buyer. Some graduates decide to continue their studies at Kingston University though doctoral research, and many decide to use the skills they have learned to set themselves up in business.
