Bachelor of Science - Digital Marketing

• Learn from experienced marketing professionals actively shaping the digital landscape at Fortune 500 companies, non-profit organizations, and political campaigns.  
• Put social media expertise to the test and gain valuable experience through hands-on opportunities and real-world work placements with established and growing companies.  
• Sharpen skills with electives in marketing ethics and law, business writing, and graphic design.  
• Experience flexible learning that combines online or virtual coursework with face-to-face interaction.

Growth Opportunities:

With a projected growth of 6 percent over the next 10 years (Bureau of Labor Statistics) there are plenty of companies who want their brand stories told!

What students will learn:

• Develop empathy and sensitivity to effectively market brands through ever-evolving social issues.  
• Build on foundations in analytics to understand audience targeting, then attract them using skills in viral and organic growth.  
• Electives in marketing ethics and law, business writing, and graphic design enhance the quality of posts.  
• Compile a portfolio of successful marketing campaigns to showcase at the Student Showcase.