Program Description
The Marketing Communications with Advertising pathway has been designed to produce visionary marketing communications professionals with specific knowledge and skills in advertising, including branding, strategy, creative, research and analysis, media planning and general innovation in the sector. Graduates will be able to define new industry practice and benchmarks for excellence in their field. The course will provide students with the knowledge and expertise to work in a variety of job roles in advertising, marketing communications, digital media, brand management, and media planning, in creative, strategic and management roles.
Students can:
- Gain a second-to-none understanding of the strategy, development and planning of advertising in conjunction with other marketing activities
- Learn how to develop strategic responses to advertising and marketing communications problems
- Graduate industry ready from working on live briefs for unit assessments and learning from professionals in the masterclass series
- Gain Chartered Institute of Marketing (CIM) and Institute of Practitioners in Advertising (IPA) professional qualifications during their studies, as well as exemptions towards a CIM Diploma in Professional Marketing after graduating
- Study abroad for a semester at one of our partner universities in Thailand, USA, Belgium, France or Turkey
- Put their skills to the test by entering a range of student competitions including The Pitch, D&AD New Blood awards and Edcom AdVenture
- Help organize the Mike Warne Event in their final year of study, the only student-organised event in the whole of the CIM's national event program, bringing together leaders in the industry
- Complete a work placement anywhere in the world, giving students the chance to make great career contacts and bolster their blossoming resume.
