International Direct - Bachelor of Science - Business - Marketing

The Integrated Accelerator Program is a two-semester program designed specifically for high-achieving, bilingual international students who want direct enrolment into their degree program but also want the academic, cultural, professional, and linguistic support they need to thrive at Auburn University. The program features a robust advising and mentorship component, as well as priority access to the most exclusive, in-demand courses. Upon completion of the program, students progress into year two of their undergraduate education with a full year’s worth of academic credits.

Marketing majors will not only learn the basic principles of marketing goods and services, consumer behavior, marketing research, and marketing strategy, they will be exposed to advertising, promotion, retail and sales management, e-marketing, even personal selling. This exposure will generate career opportunities in each area of marketing, and effectively equip you for managerial, even executive positions.