Bachelor of Arts - Sport Communication

As a sport communication major, students will develop a broad understanding of communication in sports contexts. They will explore the media environment and study the history and contemporary application of sports marketing.

Albion College's courses equip students with a fundamental understanding of sports communication, along with tools that will assist them in building their career. They will develop skills across multiple communication disciplines that will open the door to a variety of roles in the industry. Students will also practice application, analysis, and critical thinking about communication in sports organizations through research projects.