International Direct is designed for international students with advanced English-language skills. It focuses on academic, cultural and professional growth so students can excel in school - and prepare for a successful future.
Adelphi University Bachelor of Science in Marketing program provides a broad business education with an emphasis on professional training for the development of marketing strategies and the management of marketing operations. Graduates are able to integrate smart, innovative business strategies that add value to the business world.
Courses in the program teach you to apply conceptual principles and use marketing managerial techniques. The goal is to help students become an informed and engaged marketing professional. During the course of their studies, they will gain experience in tasks like the following:
- Environmental analysis
- Product development
- Branding
- Packaging
- Pricing
- Marketing channel development
- Physical distribution
- Advertising
- Sales promotion
- Customer service