Bachelor of Arts - Communication - Integrated Marketing

Wichita State’s Bachelor of Arts (BA) in communication—integrated marketing communication (IMC) emphasis—combines classroom and hands-on learning in the researching, creating, writing, editing and organizing of marketing campaigns. IMC graduates are well prepared for careers in advertising, public relations, marketing and related creative media.

In addition to taking the communication core courses required for all Elliott School students, they will gain skills in marketing-communication strategy, public information writing, advertising copywriting, IMC campaigns and more.