Bachelor of Arts (Honours) - Marketing Communication and Advertising

Marketing and advertising are dynamically changing. New technologies enable interactive engagement with customers. Marketers who understand the current communication and digital environment and adjust company marketing communications have a competitive edge. The Marketing Communication/Advertising major prepares students to understand and to develop integrated marketing communication strategies. A unique feature of the Marketing Communication/Advertising program is that every student will develop a marketing communication plan for a business.

In order to help students understand careers available to Marketing Communication/Advertising majors, faculty in the Department of Marketing design activities to guide students from career exploration through career implementation.