Post-Degree Diploma - Digital Communication, Social Media and Multimedia

• Discuss a digital creator's roles and responsibilities in graphic design, digital communications, social media and multimedia.
• Develop and execute social media marketing strategies to enhance online presence and user engagement.
• Develop effective multimedia strategies using market research, client consultation, creative thinking and technology.
• Develop and maintain a multimedia design portfolio and a freelancing/business plan.
• Produce high-quality graphics for digital and multimedia end uses using professional design tools.
• Conceptualize, plan, and implement effective digital communications strategies to engage target audiences.
• Use business communication standards, client management strategies, and professional collaboration techniques to work effectively in teams.
• Apply ethical principles and business standards to make informed decisions in research, design, and communications.

The program uses a combination of instructional strategies including: 

• Interactive Lectures 
• Demonstrations 
• Hands-on labs
• Production simulations
• Problem solving exercises
• Client projects
• Field trips
• Guest speakers
• Online learning activities
• Self-directed projects
• Collaborative team projects
• Reflective discussions 

Students have access to professional digital media equipment and computer labs with industry-standard software. Labs maintain a one-to-one ratio of students to workstations.