Associate of Science - New Media Communication - Integrated Social Media Strategy

Valencia's A.S. Degree in New Media Communications with a specialization in Integrated Social Media Strategy prepares students to work as Social Media Strategists, New Media Coordinators, Social Media Content Developers, and serve in a variety of entry-level media communication roles in the creative, marketing, journalism, and communication industries. Students are provided with theoretical and classroom experience which closely parallels on-the-job activities in the social media industry.

Declared Majors will be required to create social media accounts in semester 1 that will provide opportunities for analysis in MMC 2450 Data Literacy for Communicators.

• Demonstrate effective professional, interpersonal, and communication skills
• Demonstrate the fundamental skills of the writing process for varied mass and new media communication platforms
• Demonstrate appropriate technical, analytical, and evaluative skills for new media content creation, delivery, and social impact
• Utilize a variety of digital applications for the production and distribution of new media projects
• Demonstrate employability skills and participate in learning experiences relative to new media communication

Students are strongly encouraged to consult a Career Program Advisor in the department office for assistance in determining the best education plan for their career goals.

Although scheduling may not always provide for the following progression of courses, students should use the foundation, intermediate and advanced course sequences as a guide in program planning.

All degree-seeking students must satisfy entry testing requirements and satisfactorily complete all mandatory courses in reading, student success, mathematics, English, and English for Academic Purposes in which the student is placed.