Bachelor of Arts (Honours) - Marketing

Over the duration of this degree, students will complete a carefully structured suite of modules that will arm them with highly sought after skills and knowledge to increase their employability within the dynamic and vibrant marketing industry.

Aiming to become a marketing professional who is able to adapt to changing trends and technologies, students are encouraged to develop specific skillsets in increasingly important areas such as marketing communication management, relationship marketing, social media management, and the international marketing environment.