3-Term Pathway - Foundation Certificate for Business, Law and Social Sciences - Continue to Bachelor of Arts (Honours) - Business Management and Marketing

Program Description

If students have finished high school but don’t meet the entry requirements for university, a Foundation Certificate can help them gain entry to an undergraduate degree.

BA(Hons) Business Management and Marketing provides a solid foundation in both business and marketing, allowing students to experience a range of business disciplines and choose their career path as they develop. This is the only degree programme in Bristol that unites business management with marketing. Students could specialize in global marketing, business innovation and growth, brand management, events and festivals management or digital marketing communication.

Analyze real business issues and learn about the market process, consumer behaviour, the lucrative business-to-business environment, traditional and digital marketing methods and global marketing. Apply marketing theory to real businesses and develop crucial skills expected by employers.