Master of Science - Strategic Public Relations and Communication
About Master of Science - Strategic Public Relations and Communication
Program Description
Our Strategic Public Relations and Communication Management course gives the chance to design, implement and evaluate public relations campaigns, helping you to develop the practical and analytical skills students will need for a successful career in communications and PR.The students can develop a critical appreciation of the role of public relations in society, as well as key analytical and professional skills. The students will also gain a solid understanding of the theory behind PR, and have many opportunities to put this theory into practice.
By the end of the studies, students will have the necessary skills to work at managerial level in PR and will be able to analyse environments, issues, organisational cultures and relationships – as well as set objectives, and design and implement public relations strategies.
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