Master of Science - Digital Marketing and Brand Management

With the rise of new, predominantly online, distribution and communication channels, and the ability of consumers to impact on brand reputation, more businesses than ever are identifying value in effective brand management strategies to protect and enhance their brands.

The MSc Digital Marketing and Brand Management course is accredited by the Chartered Institute of Marketing (CIM). CIM accreditation means that when you successfully complete the course, it's easier to gain a Professional Diploma in Marketing. Two of the Diploma modules will be waived, and to gain the CIM Professional Diploma, the students will only need to undertake two CIM modules rather than the usual four, giving you a competitive edge in their career.

Our research-led teaching combined with a focus on practical applications is a key strength of this course. Our approach is not just about transferring knowledge, but also about providing you with the confidence to learn independently while developing a wide range of skills relevant to the workplace.

In addition to engaging with academic and practitioner literature through readings, tasks and module assessments, the course gives the students opportunities to apply concepts, theories and frameworks to ‘real world’ situations. During their studies, the students will have the opportunity to collaborate with a variety of organisations including not-for-profit, third sector and small and medium sized enterprises (SMEs).