Bachelor of Science (Honours) - Consumer Behaviour and Marketing (CN85)

We live in a consumer-driven society. This BSc Consumer Behaviour and Marketing course enables students to understand how consumers think, and how this is essential to marketing and the formulation of policy. It was one of the first of its kind in the UK, bringing together the disciplines of consumer behaviour, business and marketing, applied psychology and applied economics. Students will be taught by specialists, including strong collaborations with staff from Henley Business School. 

An important part of the degree is a consumer-based market research project. Students will work in groups alongside a real-life commercial or public sector client to develop a research proposal to address their business challenges. Students will also work on a large-scale individual project conducting applied research.

In the final year, a dissertation enables students to study an area that they’re passionate about. Recent dissertations have discussed consumer behaviour and marketing in relation to brands, globalization, sport, viral advertising, gender, binge drinking, computer games, cosmetics, fashion, product placement, technology and food.