Bachelor of Business Administration - Business - Marketing

Marketing’s foundation is understanding how to meet consumers’ needs and is based on knowing how people act and make decisions. The explosion of digital has changed how marketers meet consumer needs and how we design products, communicate and promote, deliver products, price and measure results so we can improve even more. 

Marketing is one of the broadest disciplines and with UNF’s marketing degree students can build on their interests and strengths and learn how to apply them in jobs. To do this, UNF’s marketing degree includes a wide range of courses related to practical theory, skills and knowledge include:

 

In addition, students have one of the strongest experiential learning programs in Florida. UNF's selective programs provide frequent networking opportunities with managers and executives in the Marketing Advisory Council (MAC). MAC companies offer informational interviews, mentoring, resume-building case projects, internships and service opportunities that give students extraordinary real-world experience.