Bachelor of Business Administration - Marketing and Graphic Design
About Bachelor of Business Administration - Marketing and Graphic Design
University of Minnesota Duluth's (UMD) Marketing and Graphic Design (MGD) major combines two high-demand skill sets into one major: marketing and graphic design. Students nurture and hone their design skills while gaining a solid grounding in business and marketing.
The MGD program is a collaboration between LSBE and UMD School of Fine Arts.
When launched, it was the first program of its kind and continues to be one of a handful nationally.
The program boasts a 100% placement rate.
Acquired Skills
- Solve visual communication problems using conceptual thinking, imagery, typography, and type-and-image combinations with a high degree of usability.
- Work collaboratively with a creative team to research, design, and implement effective marketing strategies across a broad range of media and platforms.
Career Possibilities
There is a strong industry need for graduates trained in traditional marketing analysis who also possess applied graphic design skills. MGD graduates find exciting career opportunities in fields such as:
- Social Media & Online Marketing
- Sports Marketing
- Advertising
- Web Development & Design
- Digital & Marketing Communications
- Public Relations
Similar Programs
Bachelor of Fine Arts - Graphic Design - Marketing
Bachelor of Fine Arts - Graphic Design - Studio
Bachelor of Business Administration - Marketing
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