
Bachelor of Business Administration - Consumer Insights and Analytics







About Bachelor of Business Administration - Consumer Insights and Analytics
University of Minnesota Duluth's (UMD) Consumer Insights and Analytics (CIA) program develops students to transform consumer data related to buying behaviors into insights and actionable recommendations for organizations. Students learn to present their insights as solutions to business problems and have 24/7 access to a state-of-the-art analytics lab with sophisticated software tools and industry datasets.
The former Marketing Analytics program, now CIA, boasts a 100% placement rate and some of the highest average starting salaries for LSBE graduates.
Acquired Skills
- Use industry software tools to manage, summarize, and analyze consumer and transaction data.
- Generate insights into consumer needs and identify sales trends and business opportunities. Confidently communicate recommendations to organizational stakeholders.
Career Possibilities
As decision-making becomes more data-driven, career opportunities for Consumer Insights and Analytics graduates exist in every industry sector. CIA graduates find exciting career opportunities in fields such as:
- Marketing & Market Research
- Inventory Planning
- Business & Social Media
- E-Commerce
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