Double Degree - Bachelor of Arts - Indigenous Studies & Bachelor of Business Administration - Marketing (Optional Co-op)

The combined Bachelor of Arts/Bachelor of Management (B.A./B.Mgt.) degree, the students can explore a multitude of interests and careers. For example, if the students are interested in managing an art gallery, they can major in art and general management. If sports marketing ignites their passion, they can major in kinesiology and marketing.

The Combined B.A./B.Mgt. degree program takes five years (50 courses) to complete and leads to the conferral of two degrees.

Indigenous studies explores art, law, philosophy, health, politics, history, gender studies, ecology, business, customs and language — all from a unique Indigenous perspective — making this one of the most sought-after programs of its kind in Canada.

In this program, students will have the opportunity to investigate First Nations Metis and Inuit (FNMI) history, heritage and culture, as well as the contemporary issues that face FNMI communities.

Students of Indigenous Studies will have access to Indigenous instructors, who are often nationally or internationally renowned, seasoned professionals with real-world experience.

Marketing, a combination of art and science, is the core of any business. It helps identify consumer needs; guides the development of new products, services or communications strategies ensuring products and services are available where and when consumers want them; determines prices; and has the ability to adjust all of these for domestic and international markets. Almost one-third of North Americans are employed in marketing or marketing-related positions.

 

Marketers are the crucial link between an organization, their suppliers and their end-users, building relationships that benefit all parties. Marketers must have a strong understanding of the customer, whether an individual or an organization so they can effectively advise on all aspects of marketing.

 

Students learn to balance project experience with the latest theoretical concepts and study courses like consumer behavior, advertising and promotions, managing responsibly in a global environment, economics, sports marketing, communications and social media, cross-cultural marketing, and statistics. They also draw from fields such as history, English, political science, economics and sociology.