Master of Science - Digital Marketing and Analytics (Placement Year)

From social media, website management and digital design, digital marketers are now integral part of business. Students require not only a head full of marketing ideas but the ability to work with data for the purpose of analysing marketing campaign effectiveness.

This MSc Digital Marketing and Analytics course has a strong focus on marketing metrics and a large practical element. Students will apply theoretical knowledge and hit the ground running with top-end skills needed for digital campaigns for any business.

Taking a Placement allows students to gain work experience in the UK or overseas as part of their Master's. While the placements are self-sought, the School offers support through extra-curricular engagement with Kent's dedicated placements team. Opting for this course with a placement takes the length of this course to up to two years.