Bachelor of Science (Honours) - Business and Marketing (Year 3 Entry)

This direct entry degree gives students the knowledge and skills they need to kick-start their career, starting from year 3 of the course. Exploring where the dynamic fields of business and marketing meet, this course will introduce students to business theory and give them industry-relevant practical skills in areas such as social media, web content, advertising, and brand development. Alongside marketing topics students will also learn about essential fields within business, from human resources to operations management, putting the role of marketer into context, giving graduates a crucial edge to help them stand out to employers.