The Marketing Management (MKMT) major consists of a balanced curriculum of marketing and liberal education courses that provide students with an understanding of the world they will work and live in as active and engaged citizens.
Students will gain knowledge in creating, communicating, and delivering product offerings to create value to stakeholders in a global and connected economy, opening a variety of career paths.
The Marketing Management major strengthens students' understanding of consumer behavior and decision-making – critical abilities for any effective marketer or business leader.
Graduates of the University of Guelph's Marketing Management major are equipped with the practical and theoretical knowledge in marketing specific topics, including consumer psychology, market research, advertising pricing, product development, quality management and consumer law, with plenty of opportunities to learn outside of the lecture hall with an international exchange at one of the university's partner universities or helping a local business develop a marketing plan for a course credit.
The University of Guelph's Marketing Management co-op provides real-world co-op experience, designed to facilitate the transition of students from academic studies to a professional career improving their job search skills, work performance and networking abilities, and boosting resume experience.
