Program Description
In this program, students will earn both an Honours Bachelor of Applied Arts in Media and Communication Studies, and a Diploma in Media Communications. Students will be introduced to key media disciplines and study the communication theories and perspectives that form the foundation of effective media practice. They will study governance, policy, legal and ethical issues, and will build a range of hands-on skills and learn to think critically and to work in a team environment.
Following their second year, students will choose one of five specializations to direct their studies. As they further hone their skills, students will apply them to collaborative projects such as producing a digital news site, creating a comprehensive marketing communications plan or promoting and managing a large event. The five specializations are as follows:
- Digital Marketing & Social Media: Learn the fundamental principles of marketing, combined with evolving practice of social media, and how organizations use them to influence behaviour and attitudes.
- Media Management & Analytics: Learn how media enterprises, organizations and departments are developed and operate and the principles of strategic communication and the use of data analytics in crafting promotion, advertising and content strategies.
- Multimedia Journalism: Learn the skills demanded by traditional and emerging news and information platforms—print, broadcast, online and multimedia—with a strong focus on writing, editing and packaging.
- Public Relations: Learn the skills and techniques central to public persuasion and corporate representation, including media relations, public affairs, social media and event management.
- Visual Communication: Learn the fundamentals of photography, videography, design and production as they are deployed throughout the media industry to communicate key messages and concepts.
Students will gain more than 200 hours of workplace experience through the internship program offered.
