Study our MA in Marketing Management program to embark on a transformative journey that combines cutting-edge marketing strategies with a global perspective, all within the dynamic landscape of digital business. The programme offers two distinct pathways for focused specialism:
- Strategic Marketing
- Advertising and Communications
The programme unlocks students' leadership potential, enhances technical skills, and equips them to apply theoretical concepts in real-world marketing challenges through consultancy projects, case studies, and live projects.
The Strategic Marketing pathway has a global focus, preparing students for success in our fast-changing, globalised business landscape. Graduates gain the knowledge and skills needed to lead and shape the future of marketing, whether launching a marketing career or making a career change or advancement.
The Advertising and Marketing Communication pathway fosters creativity and problem-solving in brand management, grounded in analytical and creative thinking. It guides students on a creative journey and teaches them how to apply digital skills and customer insights to craft effective advertising strategies and communication campaigns.
