Through this program students will understand innovation strategies and put them into practice through portfolio management.
Comprehensive developments through digitalisation, evolving marketplaces and changing consumer behaviour have created a new professional playing field between creative design, business strategy and IT processes. Innovation-oriented companies are increasingly seeking managers who understand how to utilise design as a driving factor for business decisions and to incorporate creative thinking and an artistic mindset into the business world – as strategic assets in generating innovation and sustainable consumer benefits, as well as in transforming a company's organisation and vision
The MA Innovation Design Management curriculum offers students the opportunity to tailor the programme to match their career ambitions and skills. By creating two pathways – ‘Innovation by Design’ and ‘Innovation & Entrepreneurship’, as well as the option between two, three or four semesters, students who choose to study innovation management can take control of their careers to succeed in the industry.
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