Bachelor of Science - Digital Media and Marketing

From blockchain to virtual reality to artificial intelligence, media and marketing managers are helping to shape future trends. To ensure students become visionary leaders in these areas, as well as subjects such as big data, Internet of Things, transnational PR, voice marketing, and programmatic advertising, UE has designed a degree that will provide them with expert knowledge that helps them stay ahead of their competitors. By the time they graduate, UE students have the competencies and leadership skills needed to work at an international level. Additionally, they’ll have well-founded interface knowledge in business administration/economics, media, communication, and management competence.

The Digital Media & Marketing Bachelor programme comprises six semesters. With modules like "Media Management," "Content Production," and "Digital Transformation," students will emerge as an expert in the digital media and marketing field.