From blockchain to virtual reality to artificial intelligence, media and marketing managers are helping to shape future trends. To ensure our students become visionary leaders in these areas, as well as subjects such as big data, Internet of Things, transnational PR, voice marketing, and programmatic advertising, UE has designed a degree that will provide them with expert knowledge that helps them stay ahead of their competitors. By the time they graduate, our students have the competencies and leadership skills needed to work at an international level. Additionally, they’ll have well-founded interface knowledge in business administration/economics, media, communication, and management competence.
eSports Specialisation
You study the specialisation in addition to your studies in one of the following Bachelor programmes:
- Digital Media & Marketing (BSc)
- Digital Business & Data Science (BSc)
- Game Design (BA)
- Sports & Event Management (BSc)
The specialization is thus characterized by an interdisciplinary character, which includes both creative-design and economic-organizational content. In the sense of a real and global eSports experience, the teaching is done exclusively on a virtual way and in English.
Due to these special features, a real unique position is created compared to other study programmes. The specialisation has one module in each of the first four semesters:
- eSports Industry (1st semester)
- eSports Games & Analytics (2nd semester)
- eSports Athlete & Team Coaching (3rd semester)
- eSports Future Prospects & Case Studies (4th semester).
