In addition to the basic concepts of international business, students will be trained in-depth to analyse the factors that influence marketing in different markets. Not only will they understand how cultural, social and economic differences affect consumer behaviour, but students will also be able to develop global marketing strategies that address these issues. An emphasis of the MBA with specialised modules in International Business is on exploring and solving complex challenges in the international business environment. Students will learn how to identify, evaluate and solve potential problems that may arise in cross-border business activities. The specialisation modules in the MBA International Business focuses on two core topics: "Global Marketing Management" and "Cross-cultural Management".
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