Master of Business Administration (MBA) - Digital Marketing (Placement Year)

The Digital Marketing MBA is a digital marketing analytics pathway through this dynamic and contemporary MBA degree - designed to produce marketing business leaders of the future. The rapidly changing business contexts, technological advancements, and social transformations mean marketing practices now rely heavily upon the analysis and interpretation of digital data. 

This pathway seeks to develop the numerical and analytical skills needed to be able to decipher data sets that are of relevance to marketers. It develops a specific focus on two key areas in its design - big data and customer relationship management. This enables marketers to make sense of data and aid marketing decision-making. The programme will greatly benefit those with strong numerical skills and an aptitude for qualitative and quantitative data analysis relevant to business decision-making.

Everything in this MBA is geared towards students' career development, ensuring they graduate with a clearer vision of their future. UEL's expert staff has the depth of knowledge to turn students' passion and ambition into a realisable goal.