Master of Science - Marketing
Norwich Research Park, Norwich, United Kingdom, Norwich, United Kingdom
74871
Last updated: 09/05/2025
About Master of Science - Marketing
Marketing is the practice of identifying customers and satisfying their needs. But the best marketers aren’t only experts in their specialism, they also understand the other key functions of business.
On this MSc Marketing course, students will learn how to identify, evaluate and execute marketing strategies and they'll also discover how to engage and collaborate with company-wide specialisms.
Students will learn from lecturers from all over the world. Over one year of intensive study, they will discover the intellectual and practical skills of marketing, exploring theories, concepts and techniques, and building the analytical tools and perspectives necessary for a lifetime of making marketing decisions. They'll learn how to lead and respond, both operationally and strategically, in the dynamic global marketplace.
Learners will investigate new areas that are critical to success in today’s world, such as internationalization and the global marketplace, the power of the internet, and socially responsible marketing. They'll learn how to analyze markets and their behaviours, and how to develop brands that work effectively within those markets. In addition to this, students will explore the impact of marketing strategies on growth, cash flow and profit.
The MSc Marketing graduates will be ready to work in marketing in a number of sectors, including telecoms, technology, international trade and retail. There are job opportunities in business-to-business marketing or consumer marketing, as well.
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