International Year One - Undergraduate Pathway - Business Management and Economics (3-Semester Pathway) Transfer to Bachelor of Arts (Honors) - Marketing and Management

This program consists of a pathway program offered by INTO at the University of East Anglia followed by entry into a university program offered at the University of East Anglia. The International Year One is the equivalent to the first year of study for an undergraduate degree. During the program student will be improve the academic and undergraduate research skills, as well as building your English language abilities. When you finish the program you'll be ready to progress to Year 2 of your degree. This means that you can complete your degree in the same amount of time as direct entry students.

Prepare for direct entry to Year 2 of an undergraduate degree.

On this degree course student will explore the essential elements of marketing, from a theoretical and practical perspective. 

 

Marketing is primarily concerned with understanding markets and the needs and wants of existing and potential customers. To better understand these principles, studnet will explore several approaches, including: consumer behavior, segmenting, targeting, positioning, pricing, and marketing communications. Student will also examine the theoretical frameworks that underpin the way organizations respond to market demand. By studying marketing and management together, Student  will gain a unique insight into the continuous changes and challenges of the business world.

 

Student will have the opportunity to develop skills in market research, advertising, sales, and managing projects and organizations, while understanding the difference and value of business to business (B2B) and business to consumer (B2C) orientated products and services, and their related marketing strategies. As part of this course Student  will also gain experience, expertise and confidence in presenting and communicating new ideas verbally and in written form. 

 

Alongside the study of marketing, there is a focus on management skills, such as understanding the business environment, managing data in a digital world, strategic awareness and analysis, as well as an applied business project. In Student  first year they will be introduced to the fundamentals of business. Then during the second and third years, alongside core marketing and management modules, Student  will study optional modules, and will have the option of undertaking a final-year project, allowing you to tailor the degree to suit the specific interests and future aims.