Bachelor of Arts - Strategic Communications - Advertising and Public Relations

Our students shape narratives, influence public perception, and driving organizational success through effective communication. 

This interdisciplinary program introduces you to all aspects of crafting a brand’s media presence. Understand how to develop messaging, videos and social media campaigns that connect with audiences and cause them to take a desired action. Think about creativity in a business context to explore strategies for brand communications, publishing content and public relations while gaining hands-on experience and gleaning insights from your experienced professors. 

In the process, you’ll build an impressive portfolio to start your career, become familiar with key tools and media standards and know-how to base decisions on market research to help an organization accomplish campaign objectives. 

Organizations, no matter their product or services, stand out with a brand. From taglines and messages to images, these creative aspects catch consumers’ attention and help a brand stand out from the competition. 

With the goal of facilitating an engaged, freely speaking society, UCO’s Department of Mass Communication sees branding in the context of storytelling and shaping media presence. Designing our programs for ambitious students seeking a professional media career, we guide you through the process of defining and elevating a brand, from written and oral communications to appropriately using social media and the latest technologies.