University Certificate - General Business Studies - Marketing

This multicourse certificate gives students interested in a marketing career, or current marketing professionals, the skills to launch or advance a career in the fields of public and media relations.

This program is perfect for:

• Marketing managers who want or are required to obtain further certification
• People in related fields looking for a career transition into marketing
• Working marketing professionals looking for career advancement
• Students who want to launch a career in marketing

What students can learn:

• Learn tricks of the trade when working with print, broadcast, and digital media outlets
• Understand how social media fits into an integrated marketing strategy
• Study and design effective, long-range marketing strategies
• Examine ethical issues of marketing and advertising