Diploma of Marketing (092485A)

A Diploma of Marketing provides the skills and know-how to engage and influence valuable customers, develop brand loyalty and execute strategic marketing campaigns. It delivers key information on marketing principles, business communications and consumer behavior insights. The course is designed to provide students with a broad base of marketing knowledge and skills suitable for employment or to study a marketing degree at bachelor level.

During this course, students will engage in theoretical constructs that inform marketing practice. They will engage in practice both in simulated marketing workplace roles and in operating businesses and reflect on feedback from industry mentors and assessors. This course comprises eight core subjects and offers a pathway into a Bachelor of Business, as well as a standalone qualification.