Diploma of Fashion Marketing and Enterprise (108078C)
90 Lower Bowen Tce, Fortitude Valley, Australia
258237
Last updated: 17/04/2025
About Diploma of Fashion Marketing and Enterprise (108078C)
A Diploma of Fashion Marketing and Enterprise introduces students to commercial fashion enterprise management, providing theoretical and technical skills for a career in fashion marketing, operations or retail. Upon successful completion, students have the opportunity to further their studies by completing the Bachelor of Fashion Marketing and Enterprise.
This course teaches students how to create, market and manage commercial fashion enterprises in an ever-changing landscape. They will explore various business models, digital communication strategies, fashion buying and merchandise planning, brand development, consumer research, entrepreneurship and fashion retail and operations practices.
Learning outcomes:-
- Distinguish between ethical and unethical marketing and enterprise management practices.
- Apply a structured process of inquiry to source and evaluate information in response to marketing and fashion industry problems.
- Understand the historical, social, cultural and technological contexts tied to local and international fashion marketing practices.
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