Bachelor of Fashion Marketing and Enterprise (108076E)
90 Lower Bowen Tce, Fortitude Valley, Australia
257716
Last updated: 17/04/2025
About Bachelor of Fashion Marketing and Enterprise (108076E)
A Bachelor of Fashion Marketing and Enterprise prepares students to be next-generation leaders in the fashion industry. Co-developed with industry, this degree provides the theoretical and practical skills required for a variety of fashion roles, including enterprise management, product management, marketing, production, merchandising and distribution.
This course teaches students how to create, market and manage commercial fashion enterprises in an ever-changing landscape. Students will explore various business models, digital communication strategies, fashion buying and merchandise planning, brand development, consumer research, entrepreneurship and fashion retail and operations practices. Elective options allow students to further develop their skills in sales and negotiation as well as entrepreneurial finance. Throughout the course, students will work with fashion and graphic design students as well as industry leaders, providing networking opportunities and preparing them to launch or manage a fashion enterprise of their own.
Learning outcomes:-
- Distinguish between ethical and unethical marketing and enterprise management practices.
- Understand and explain the fashion industry’s impact on local and global communities.
- Demonstrate thought leadership and meaningful action for entrepreneurial and social enterprise pursuits across the broader fashion industry.
- Independently and creatively solve unpredictable and/or complex marketing and management problems.
- Use research and critical thinking to evaluate information and consolidate knowledge in response to complex issues, anticipating user behaviour and preferences.
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