The Business and Marketing program provides a solid grounding in all areas of business and management, coupled with specialist marketing content including digital marketing, consumer behaviour, communications and marketing planning.
Students work on live projects with local SMEs and national brands, giving them knowledge and experience of working in a real-world marketing department. Students examine key milestones in the customer journey, focusing on the strategy behind what they say, how they say it, and where they say it.
Whether students want to strike out in business on their own, or work with international companies, start-ups or not-for-profit organisations, this course gives them the ability and expertise to accelerate their career.
Through the connections with industry, the program ensures that students are familiar with the latest trends and impact of digital and AI on business and society.
