Bachelor of Arts - Creative Industries Management

The Bachelor's programme in Creative Industries Management (B.A.) immerses students in the media and creative industries while they implement their first practical projects in music, art, and creative writing. They will learn international marketing strategies, digital production management techniques, and the basics of financing and project management. In the fifth semester, students will gain practical experience through an internship or study abroad programme. In the final semesters, they will develop their leadership style and write their Bachelor's thesis, focusing on innovation and creativity. Thus, the programme will prepare them for the challenges of the creative industries and help them kick-start their future career.

Studying International Business Administration will provide students with comprehensive knowledge that will prepare them for a career in the global economy. They will acquire critical practical skills and theoretical knowledge in exciting modules such as Marketing for the Digital Era, Human Resources, Financial Accounting, and Strategic Management. Students will also study business software, management information systems, and cost and performance accounting, which will help them organize operational processes efficiently.

Practical projects, presentations, and case studies are central components of their studies. Students will also learn financial mathematics, international legal frameworks, and economic fundamentals in micro- and macroeconomics. A semester abroad allows them to gain international experience and strengthen their intercultural skills. They will be well prepared for the challenges of the global business world.