Bachelor of Arts - International Business Administration - Automotive Technology and Management (International Experience Track)

The International Business Administration - Automotive Technology and Management programme provides students with comprehensive business and technological knowledge that will prepare them for a career in the automotive industry. They will learn about fundamental topics such as marketing, human resources, financial accounting, and strategic management and acquire important expertise to efficiently organize company processes.

At the same time, they will deepen their knowledge in future-oriented areas such as automotive megatrends, future mobility, cost and performance accounting, and business software. Students will work on practical projects, gain valuable experience during internships or a semester abroad, and develop innovative solutions. Thanks to this approach, they will be equipped for a successful career in the dynamic world of the automotive industry.