
Bachelor of Arts - International Business Administration (International Experience Track)
Ludwig-Guttmann-Straße 6, Heidelberg, Germany
387526
Last updated: 26/05/2025







About Bachelor of Arts - International Business Administration (International Experience Track)
Studying International Business Administration will provide students with comprehensive knowledge that will prepare them for a career in the global economy. They will acquire critical practical skills and theoretical knowledge in exciting modules such as Marketing for the Digital Era, Human Resources, Financial Accounting and Strategic Management. They will also study business software, management information systems, and cost and performance accounting, which will help you organise operational processes efficiently.
Practical projects, presentations and case studies are central components of their studies. They will also learn financial mathematics, international legal frameworks and economic fundamentals in micro- and macroeconomics. A semester abroad allows them to gain international experience and strengthen their intercultural skills. They will be well prepared for the challenges of the global business world.
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