Bachelor of Arts - International Business Administration - Business Psychology (International Experience Track)

In the International Business Administration programme with a specialisation in Business Psychology, students will combine business management expertise with psychological principles. They will learn to analyse and apply human behaviour in the workplace and in marketing and sales contexts. Engaging modules such as Emotions in the Workplace and Psychological Approaches to Personnel Selection will equip them with the skills needed for human resource management and advertising psychology roles.

Alongside the psychological components, students will receive a solid foundation in business studies, enriched by practical projects designed to enhance their intercultural and social competencies. Additionally, an optional semester abroad provides an opportunity to gain further international experience.